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Bucksense How To
  • Innovations
    • Branding
    • Acquisition
    • Retargeting
    • Publishers
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Article Categories

General Overview(6)

  • New Campaign List interface
  • Bucksense Console Training
  • Mobile Advertising Glossary
  • How Programmatic buying works
  • What makes Bucksense different from other DSP’s?
  • What traffic does Bucksense have?

Getting Started(3)

  • How to add a campaign
  • How to add an Offer
  • How tracking works

My Account(5)

  • How to manage new Exchanges
  • Email Alerts
  • How to create and assign budget to an Advertiser
  • How to create a User
  • Add funds and invoicing

Creatives(8)

  • Bulk Upload
  • Responsive Ads
  • Creative Attributes
  • Video Creatives
  • Standard Creative Management
  • Native Ads
  • Ad Tags
  • Audit Status

Campaigns(8)

  • Bulk Actions
  • How to run Connected TV Campaigns
  • How to create Responsive Ads campaigns
  • Web Retargeting Campaigns
  • How to run Native Campaigns
  • How to run Rewarded Video ads
  • How to set up a Private Marketplace
  • How to create Video Campaigns

Targeting(10)

  • Bucksense Audience Targeting
  • Business cases of how Audiences built by Campaign events can improve your campaign performance
  • How to create Audiences from campaigns events
  • Geo Targeting
  • How to create Site Audiences
  • Third party Audiences
  • List Management
  • Creating Lists From Campaign Reports
  • Custom Targeting
  • Advanced Targeting

Reports(11)

  • How to save Reports
  • Bid Optimization Reports
  • How to check and edit Offer and Campaign settings from Real Time Reports
  • Responsive Ads Reports and Charts
  • App and Site Audience Reports and Charts
  • Post Conversion Events Reports
  • Bid Opportunities Report
  • Media Planner
  • Scheduled Reports
  • Exporting Reports
  • Explore Real Time Reports Section

Optimization and Testing(6)

  • New Bucksense Optimizer
  • Optimization Rules
  • Microbidding
  • Optimization
  • A/B Testing: Offer URL Rotator
  • How to clone a campaign

Brand Safety and Anti-Fraud tools(4)

  • Ads.txt
  • How to prevent Ad Fraud
  • Fight Fraud and Malicious Advertisers with Bucksense
  • Tracking Provider IP Whitelists

Tracking(14)

  • Identifier for Vendor Macro
  • Guide for Conversion Tracking Setup
  • Why do I see a discrepancy between Bucksense console and Google Analytics?
  • Carrier IDs
  • Ad Tags: how to track conversions in case of creatives hosted on a 3rd party Ad Server
  • Conversion error codes
  • Ad Tags: how to insert Click Tracking and Cache Buster Macros in main Ad Servers
  • How to track multiple Postback Events
  • Viewability
  • View Through Attribution and Impression Tracking
  • Integrating Bucksense with Third Party Attribution Tracking (TPAT)
  • Bucksense Impression & Click Macros
  • How clicks are tracked in case of Ad Tags
  • How to implement Bucksense Pixel in Advertiser’s System

FAQ(10)

  • How to get more volume
  • SSL compliance
  • VAST: What is it? What are my options if I cannot support it?
  • What is the difference between In-stream, Out-stream and In-banner video ads? How can I create Video Campaigns in the Bucksense console?
  • Reports: how can I send my reports via email? can I set an automatic sending?
  • Exchanges: how do they work? How can I target them?
  • What’s a Bid vs. Impression? And what’s Win Rate?
  • Campaign Approvals: When do they happen? What’s the turn-around time to get traffic?
  • Why am I not getting traffic?
  • What’s the average CPM?

Bucksense Creative Policies

Contact Support

Bucksense API

Mobile Advertising Glossary

  • A-C
  • D-L
  • M-Z

Bucksense Console Training

Categories

  • General Overview
  • Getting Started
  • My Account
  • Creatives
  • Campaigns
  • Targeting
  • Reports
  • Optimization and Testing
  • Brand Safety and Anti-Fraud tools
  • Tracking
  • FAQ
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