How to prevent Ad Fraud

What is Ad Fraud? Ad Fraud is the practice of driving impressions that will never be seen by a real person. Fraudulent publishers and some networks use bots and other tactics to get paid on clicks that never happened, or ads served that were not viewable. For example, a website could use bots to automatically […]

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Fight Fraud and Malicious Advertisers with Bucksense

Programmatic fraud and malicious behaviour has increased significantly in recent years. Because of this, Bucksense is dedicated towards providing high quality standards for our customers, taking care of publisher spaces and ensuring user safety. We closely monitor all our clients steps, from account creation, to creative approval to the launch and execution of campaigns. We […]

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Tracking Provider IP Whitelists

Fraudulent activities can be aimed to manipulate conversion tracking, simulating IP addresses of conversion requests. To prevent fraudulent conversions, Bucksense allows you to set up predefined safe IPs validated by the Advertiser’s Tracking provider. Only when Postback pixel fires from the IP addresses listed in Tracking Provider, our system counts a conversion. Likewise, all conversion […]

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