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Welcome to Bucksense, your partner in media buying via Real time bidding.
We are connected to the main Ad Exchanges for mobile and desktop.
And enable you to create a variety of campaigns using Display ads, Native, video and ad tags.
There are no commitments to start: no minimum, monthly fees or set-up fees.

To help you with the planning, you will find information about our available inventory in our Media planner.
Go to Reports> Media Planner and select the geos that you are interested in. It will help you getting an overview of the available traffic.2

Now let’s get you started!
There are few steps to follow to setup your first campaign:


First, you need to add funds to your account.
The easiest way is to prepay. Go to Billing > Add funds and pick the method you prefer.


Funds will be added to you global wallet, you can see the amount left here:


If you are interested in post-pay, please contact your account manager to start the process.
Once the funds are available in your global wallet, you will assign them to an Advertiser.


With Bucksense you can organize your offers and campaigns by advertiser.
We already created the first one for you. You can add more here, and, assign a budget to each of them.


If you only handle one advertiser, we recommend that you enable the budget Automatic Top-Up option. This way, the advertiser will directly spend the funds from the global wallet and you won’t have to worry about it anymore.
To enable it, click on the advertiser and turn on the Auto top up like this:


Ok, you have an advertiser with a budget assigned. Now it’s time to create your first Offer!


Bucksense platform has multiple levels to organize your campaigns.
First you need to setup an offer. This is the product or service that you are promoting, with its corresponding tracking links.

Offers will serve as a logical grouping, which can be useful for reporting purposes later on. It will also save you from adding the tracking url every time you add a new campaign.

Once you setup the offer, you can move on to adding the campaigns. Note that you can create multiple offers for each advertiser.

You can add a new offer from the offer list section


or directly in the campaign setup page (by selecting Add campaign below Campaigns tab)


To create an offer:

  • Pick an advertiser if you have more than one
  • Define the offer type (mobile, desktop or responsive)
  • Name the offer
  • Add the Landing page url and the macros that you will need. If you want to track conversions in the Bucksense report, add the {transaction_id} macro and to implement our pixel.
    Find more information about tracking here
  • Select the tracking method you will use, if you don’t want to track conversions in our Report, ignore this field
  • When you save your offer, you will see new sections available. Click on Additional url if you want to add more than one tracking link or landing page in your offer


Now that you have added the advertiser and the offer, you are ready to setup your campaigns.


Go to Campaigns>Add Campaign and fill in the preliminary fields.
Name your campaign, select an offer already created or click on Create new offer.
Choose the Campaign Type: Native, Banner, Video, Ad Tag or Pop Under. Click on next.2

Based on the Campaign Type you have selected, choose the Inventory (All Open RTB Ad Exchanges or Double Click Ad Exchange) and the Type of Auction (Open Auction or Private Marketplaces).


You now see the campaign settings page.

There are 3 settings types in the campaign: Basic is for initial targeting, Advanced is to narrow it down. And finally Custom is where you can create lists and do contextual targeting.


Basic settings gather the mandatory information required to activate a campaign.

Add the top level domain of your campaign. It should be the domain of your advertiser, not the domain of your tracking link. For example, if you run an app campaign, the domain will be that of the app publisher, not the domain of the Google playstore. It is important to fill it in properly for creative audit purposes.

Select the tracking link among the urls you added in the offer, or run with the default url. Choose the device type and incoming traffic, in app or mobile web.


Target a Country, a Connection Type, and OS if you need to.

Add your Creatives, Ad Tag or Vast file.
In the budget section, you have the choice between Manual CPM bidding and Optimized CPM.

If you choose optimized, you will be using our in-house algorithm.
Our algorithm is built to reach a performance goal which can be CPA, CPC or CTR. It programmatically adjusts the CPM and blacklists placements which are not performing.
If you choose CPA optimization, you have to implement our conversion tracking pixel.
Check the detailed informations here.


The Advanced settings fields are straight forward; note that the optimization strategy will only be available if you run with the optimized spend.
Check the detailed informations here.


In Custom targeting, you can create a list and include or exclude it from a campaign.
Lists can be added by placement, IPs or device id.
Click on Create list, select a type of list and add it by uploading a file or copying the list in the text box.


Save and Activate your campaign.
It will be reviewed by our audit team. You will receive an email notification once the audit is done and the campaign has started. We usually audit creatives in less than 24h.



To analyze the performance of your campaign go to Report> Acquisition campaign.
Bucksense report displays data in real time and it is multidimensional.

From here, filter the data, add dimensions and reorganize them.


Check the report directly in our platform or have it sent to your email as an excel data table.
If you want to receive the data in your system, you can also connect to our API.
In the online version of the report, create placement lists and attach it to a campaign.
You can also edit the CPM per placement for manual CPM campaigns.

Check more information about how to create lists and edit microbidding rules from the report.