Run manually optimized campaigns for more precise bidding, directly from the Bucksense console. If you have chosen a manual spend type and your campaign has a fixed CPM setting, you can fine tune your bid on individual segments such as: Exchange, Placement ID, OS, Device Maker and Device Model.
Follow these steps to set the Microbidding rules after creating the Campaign:
- Select Campaign List on the Campaigns Tab
- Click the icon in the Actions column of the campaign that you want to apply microbidding rules to (campaign must have a Manual Spend Type).
- A pop-up window will appear, where you can set your own Microbidding rules
For example: To set a different CPM from the one entered at campaign creation for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model), simply choose these options from the respective drop-down menu, set the desired CPM and click onto save.
Please note that if you set $0 CPM, you are excluding that rule.
If you want set a different CPM for placement, or, your rule includes a placement, you need to copy and paste it in the appropriate field.
If you already have set some rules and want to add more, you just need to click on the ‘Add Row’ button.
The button allows you to quickly search the microbissing rules you have created.
Click onto download an excel file containing your microbidding rules.
Set Microbidding from Reports
You can set your Microbidding rules based on the data from our report (please note that in Reports section you can only set Microbidding rules for Placement).
Follow the steps below to set you Microbidding rules from the report:
- Select Acquisition Campaigns from Reports Tab
- Choose Campaign as key variable to customize your report and click on Apply
- Click on and break down your report by Placement Name (you have already selected Campaign Name)
- Click on in the Campaign Name you want set up Microbidding rules (make sure the campaign has a Manual Optimization) to see the Placements details
- Click on of the Placement for which you want set a different CPM, set the new CPM in the appropriate field and click on button