In digital advertising world, Geo-Targeting is one of the most important strategy that an advertiser can make to ensure that its ad campaigns reach the right audience in the right place. This represents an opportunity for advertisers and brands to personalise their messages to users based on their current location, and, show different messages to […]
Reaching the right audience and improving the performance of digital advertising is crucial for advertisers. Similarly, for agencies is increasingly critical steering clear of damaging brand safety mistakes and avoiding fake traffic or impression purchases Contextual Targeting & Brand Safety audience features will help you to target toward or away from specific content pre-bid based […]
A key fundamental to any successful retargeting campaign is ensuring that you retarget the right users. Know who to target and what to target them with is the key fundamental to any successful retargeting Bucksense allows you to easily create Audiences: for APP users: based on their in-app behaviour for WEB users: based on their […]
Bucksense custom targeting allows you to create and manage Lists so you can target audiences that you know are likely to convert. How to create Lists Follow these steps to create a new List: Click on Black/White List below Data tab Click on to add a List Select an Advertiser, add a List Name and Select […]
How to create SmartLinks for your Offers SmartLinks work to drive users to the appropriate Offer for them while simplifying tracking setup for multiple Publishers/ traffic sources. Bucksense SmartLinks work as tracking/measurement links and are able to pass custom additional post click data to our system. You only need to create one link which will […]
Bucksense Report provides a detailed view of your campaign performance for every placement dimension, from site domain to placement name or App (App Bundle). In Campaign Reports you can compare and analyze campaign numbers per placement and also add them directly to custom white and blacklists. Custom Lists allow you to blacklist placements that are […]
For a step-by-step guide on how to set up custom targeting, click here.
Bucksense advance technology is fully scalable and flexible to meet every marketer’s requirements, from those who want to target broad audiences to the advertisers that need to apply multiple targeting parameters to reach very specific users. Advance targeting settings allow you to reach more precisely your right users where and when they are more likely […]