Bucksense Conversion tracking

In order to ensure you track successfully with Bucksense, we must have the ability to know and attribute a conversion that was generated as a result of the traffic sent to your website or app. There are two main implementation tracking: Pixel based tracking and Server to Server Postback tracking. If you want to track […]

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Why do I see a discrepancy between Bucksense console and Google Analytics?

If you are using the Pixel (Image or iFrame) as tracking method for your campaigns, and, you are also tracking the conversion on Google Analytics, you could see differences between the Bucksense and Google Analytics reports. This is dued to the fact that the two platforms use different reporting criteria that can generate some discrepancy. […]

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Carrier IDs

Bucksense Macros allow you to get useful information about how your ads are served in your campaigns. If you are running Ad Tag or Video campaigns on mobile devices, and, you want to pass data about user’s carrier to our system, you can easily do it, by adding the following additional Macro: %%CARRIER_ID%% This parameter needs […]

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Conversion error codes

When you make the conversion call to the Bucksense platform, you could receive one of the following errors, labeled with an error code detailing the problem: STATUS CODE REASON CODE DESCRIPTION 2 5 Conversion already performed 2 6 Request is not Server to server (target: aff_lsr.php) 3 2 Offer id impossible to retrieve (target : […]

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How to track multiple Postback Events

The Bucksense platform enables users to track multiple post conversion events and to create custom events. Events are any relevant user interactions with the content that is measurable, for example downloads, in-app ad views, video plays, etc. Custom events can be created at the advertiser, offer or app level. For example, to create an event […]

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Viewability

Viewability is an online advertising metric, that tracks only the impressions that are actually seen by users. For example, if an ad in your campaign is loaded at the bottom of a web page, and the user doesn’t scroll far enough to see it, that impression will be considered as ‘not viewable’. To apply Viewability […]

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View Through Attribution and Impression Tracking

Tracking clicks and conversions is critical for measuring the performance of your ad campaigns and optimizing spend. But that alone is not enough. To have a complete view of the total effectiveness of your ad campaigns you need to measure ‘View Through Attribution’. ViewThrough Attribution (VTA) enables a conversion to be rewarded to the specific […]

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Integrating Bucksense with Third Party Attribution Tracking (TPAT)

This guide show the steps that an Advertiser needs to follow to integrating Bucksense with Third Party Attribution Tracking to be able to have access to the impression tracking. APPSFLYER AppsFlyer – How and Advertiser Sets up Bucksense as Media Source Once logged in within AppsFlyer, the advertiser will go to the Configuration section on […]

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