How to track multiple Postback Events

The Bucksense platform enables users to track multiple post conversion events and to create custom events. Events are any relevant user interactions with the content that is measurable, for example downloads, in-app ad views, video plays, etc. Custom events can be created at the advertiser, offer or app level. For example, to create an event […]

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Viewability

Viewability is an online advertising metric, that tracks only the impressions that are actually seen by users. For example, if an ad in your campaign is loaded at the bottom of a web page, and the user doesn’t scroll far enough to see it, that impression will be considered as ‘not viewable’. To apply Viewability […]

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View Through Attribution and Impression Tracking

Tracking clicks and conversions is critical for measuring the performance of your ad campaigns and optimizing spend. But that alone is not enough. To have a complete view of the total effectiveness of your ad campaigns you need to measure ‘View Through Attribution’. ViewThrough Attribution (VTA) enables a conversion to be rewarded to the specific […]

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Integrating Bucksense with Third Party Attribution Tracking (TPAT)

This guide show the steps that an Advertiser needs to follow to integrating Bucksense with Third Party Attribution Tracking to be able to have access to the impression tracking. APPSFLYER AppsFlyer – How and Advertiser Sets up Bucksense as Media Source Once logged in within AppsFlyer, the advertiser will go to the Configuration section on […]

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Bucksense Macros

In the following lists, you can find all the macros supported in Bucksense console. CLICK URL Click URL Macros are special variables that can be added, when you create a new offer, into the click URL of an ad that is running on Bucksense console. Every time an user clicks on your ad, our server […]

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How clicks are tracked in case of Ad Tags

Ad Tags: How do they work? An Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. This code is set up via the advertiser’s ad server to tell the browser or app how to display the ad from the URL provided. […]

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Offer Setup for External Traffic Sources

An Offer is the advertiser’s product or service to which Publishers drive traffic via ad campaigns run on their placements or on their behalf. The details on the type of product (mobile/web), revenue and conversion type are set on the Offer settings page. Tracking is also defined on Offer level to let Bucksense verify, measure […]

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How to implement Bucksense Pixel in Advertiser’s System

Bucksense’s Advanced Tracking capabilities are designed to provide multiple key data points of the traffic driven to the Advertiser’s offers. To do so, it is essential that Bucksense Pixel is implemented in Advertiser System or site to notify us when conversions occur and let us gather meaningful post-click information, for example user’s device or OS. […]

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How to set up Publisher Pixel

Both Publishers and Advertisers need to measure clicks and conversions on their side to verify and optimize offer results. Conversion Pixel is the most widely used method used not only by Advertisers, but also by Publishers who want to track the performance of the traffic they drive to the advertiser’s offer. Bucksense supports Publisher Global and […]

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How to create Tracking URLS

Tracking URLS or Measurement URLS are the means that Bucksense uses to measure and determine where the traffic driven to Advertiser’s offer is coming from. Tracking URLs associate every click with a subsequent conversion (lead, sale, subscription, instal, etc.) which is attributed to the publisher responsible for generating it. To build Tracking URLS, Bucksense tracking […]

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