Carrier IDs

Bucksense Macros allow you to get useful information about how your ads are served in your campaigns. If you are running Ad Tag or Video campaigns on mobile devices, and, you want to pass data about user’s carrier to our system, you can easily do it, by adding the following additional Macro: %%CARRIER_ID%% This parameter needs […]

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Conversion error codes

When you make the conversion call to the Bucksense platform, you could receive one of the following errors, labeled with an error code detailing the problem: STATUS CODE REASON CODE DESCRIPTION 2 5 Conversion already performed 2 6 Request is not Server to server (target: aff_lsr.php) 3 2 Offer id impossible to retrieve (target : […]

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How to track multiple Postback Events

The Bucksense platform enables users to track multiple post conversion events and to create custom events. Events are any relevant user interactions with the content that is measurable, for example downloads, in-app ad views, video plays, etc. Custom events can be created at the advertiser, offer or app level. For example, to create an event […]

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Viewability

Viewability is an online advertising metric, that tracks only the impressions that are actually seen by users. For example, if an ad in your campaign is loaded at the bottom of a web page, and the user doesn’t scroll far enough to see it, that impression will be considered as ‘not viewable’. To apply Viewability […]

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View Through Attribution and Impression Tracking

Tracking clicks and conversions is critical for measuring the performance of your ad campaigns and optimizing spend. But that alone is not enough. To have a complete view of the total effectiveness of your ad campaigns you need to measure ‘View Through Attribution’. ViewThrough Attribution (VTA) enables a conversion to be rewarded to the specific […]

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Integrating Bucksense with Third Party Attribution Tracking (TPAT)

This guide show the steps that an Advertiser needs to follow to integrating Bucksense with Third Party Attribution Tracking to be able to have access to the impression tracking. APPSFLYER AppsFlyer – How and Advertiser Sets up Bucksense as Media Source Once logged in within AppsFlyer, the advertiser will go to the Configuration section on […]

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Bucksense Impression & Click Macros

In the following lists, you can find all the Impression and Click macros supported in Bucksense console. CLICK URL Click URL Macros are special variables that can be added, when you create a new offer, into the click URL of an ad that is running on Bucksense console. Every time an user clicks on your […]

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How clicks are tracked in case of Ad Tags

Ad Tags: How do they work? An Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. This code is set up via the advertiser’s ad server to tell the browser or app how to display the ad from the URL provided. […]

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