How to get more volume

Optimization tips As main optimization advice, Bucksense recommends select Spend Type Optimized for your campaigns.  If you choose this option you will need to let your campaign run at least 72 hours. Our advanced algorithm learns from data collected and uses it to optimize your campaigns based best performance combination of variables. That being said, […]

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SSL compliance

What is SSL? SSL (Secure Sockets Layer) is the standard security technology that establishes an encrypted link between a web server and a client in order to ensure that all data passed between them is private and integral. Most publishers and programmatic ad exchanges are currently transitioning to secure connections and transactions. This means that […]

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VAST: What is it? What are my options if I cannot support it?

VAST (Video Ad Serving Template) is the standard XML communication schema between Ad Servers and Publisher sites/Apps. Designed by the IAB, this framework facilities Video Ad Serving and Tracking. Review IAB Vast Specifications to verify that your video VAST Tag or XML are compliant with this standard and can be uploaded to our platform. When your […]

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Exchanges: how do they work? How can I target them?

An Ad Exchange is a technology platform that facilitates the exchange of supply (advertisers) and demand (publishers) for the buying and selling of advertising inventory. The ad exchanges operate in the world of programmatic buying and selling, using real time bids (RTB), similar to how trading platforms are used in stock markets. The purchase of […]

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What’s a Bid vs. Impression? And what’s Win Rate?

The Bids column is displaying the amount of impressions that your specific campaign is bidding on and that also matches your campaign targeting criteria. Bids take into consideration different factors, including the geo-region you are targeting, banner sizes, contextual, audience and  device targeting, and any other filter you could have applied to a campaign. The […]

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Why am I not getting traffic?

Some general information on the key factors that are going to limit a campaign’s initial traffic: 1) Available Impressions:  Is there any traffic available in your target geo?  Use our Inventory Tool to make sure the targeting you wish to have for your campaign has enough traffic available. For example, if you’re targeting Mexico banner size  300×50– you […]

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What’s the average CPM?

Average CPM’s  depend vastly for each country across different exchange partners. Prices vary also by the type of inventory and size. For example, 320×50 banners, 300×250 banners, native ad traffic and video ad traffic will all have different pricing. Keep in mind that prices are subject to constant change from the marketplace. Bucksense traffic is purely sold […]

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