Microbidding

Run manually optimized campaigns for more precise bidding, directly from the Bucksense console. If you have chosen a manual spend type and your campaign has a fixed CPM setting, you can fine tune your bid on individual segments such as: Exchange, Placement ID, OS, Device Maker and Device Model. Follow these steps to set the […]

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Optimization

Budget & Spend type: Manual vs. Optimized The Budget & Spend Type section of Bucksense console allows you to choose between 2 spend modes for your campaigns: Manual or Optimized. Manual This is the maximum CPM that you are willing to bid through Bucksense for this campaign. On mobile campaigns, you can set the maximum […]

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Campaign Optimization Strategy

Optimization process is complex and involves multiple factors such as Advertiser’s campaign objectives and budget limitations. Bucksense algorithm can be easily customized to optimize campaigns beyond targeting inventory that work well, identifying placements that perform but at the same time are the best cost effective to reach advertiser’s marketing goals. In Optimization Strategies in Campaign […]

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Optimization Reports

The Bucksense Optimization Algorithm is designed to evaluate and analyze the performance of multiple variables in order to reach the performance goals defined for the campaign. From the time the campaign goes live, the Bucksense algorithm is collecting and measuring data which then is used to make decisions and predictions as to which variables to […]

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A/B Testing: Offer URL Rotator

Offer URL Rotators help you to test multiple landing pages at the same time to find out best performing ones and enhance campaign results. This feature allows you to put together a set of landing pages to be used in rotation and define the rotate weight of each one. Follow these steps to set up […]

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How to clone a campaign

The Bucksense Clone campaign feature enables you to easily make copies of campaigns that you’ve already set up. Our platform lets you choose among the settings you want to duplicate and edit them before activating your campaign.  Aside from making the campaign creation process quicker, this feature is very helpful to generate volume and optimize […]

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