Bucksense Macros allow you to get useful information about how your ads are served in your campaigns.

If you are running Ad Tag or Video campaigns on mobile devices, and, you want to pass data about user’s carrier to our system, you can easily do it, by adding the following additional Macro: %%CARRIER_ID%%

This parameter needs to be added to let our system know the user’s device carrier who is seeing your ad.

The macros string will then be replaced with the related CARRIER ID value when the ad is served to the user.

You can find here the Carrier ID list for all countries.