Bucksense Impression & Click Macros

In the following lists, you can find all the Impression and Click macros supported in Bucksense console. CLICK URL Click URL Macros are special variables that can be added, when you create a new offer, into the click URL of an ad that is running on Bucksense console. Every time an user clicks on your […]

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How clicks are tracked in case of Ad Tags

Ad Tags: How do they work? An Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. This code is set up via the advertiser’s ad server to tell the browser or app how to display the ad from the URL provided. […]

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How to implement Bucksense Pixel in Advertiser’s System

Bucksense’s Advanced Tracking capabilities are designed to provide multiple key data points of the traffic driven to the Advertiser’s offers. To do so, it is essential that Bucksense Pixel is implemented in Advertiser System or site to notify us when conversions occur and let us gather meaningful post-click information, for example user’s device or OS. […]

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