Ad Tags: How do they work?
Managing a high volume of ad campaigns, especially rich media ads with advanced features like video, audio, or other visual elements, can be complex and time-consuming. Ad Tags allow advertisers to centralize the creative management on their ad server, from standard banners to videos and other rich media formats. This way, advertisers gain more control over their ad operations and make their campaign setup process much easier.
How clicks are tracked in Bucksense console?
Tracking clicks for an ad campaign is vital for measuring performance and effectiveness.
Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are using your own 3rd party tracking system or Ad Tags.
To set up Bucksense tracking, simply insert the provided Bucksense click tracking and cache busting macros in the code. These parameters need to be added to let our system know if your campaigns are being served correctly and performing.
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There are three ways to run Ad Tags and track clicks on the Bucksense Console:
1) Using Bucksense tracking with 1 or more destination URL(s) set in Bucksense console
With this solution, the destination URL(s) is set directly in the Bucksense console at the time you create the related offer (see here).
Tracking is inserted into the ad tag source to ensure correct ad serving, click tracking, and performance reporting.
For click tracking, insert one of the following macros: %%CLICK_URL%% or %%CLICK_URL_ENC%% (consult your ad server’s documentation for details about which click redirect URL encoding format is required).
<a href=”%%CLICK_URL%%” target=”_blank”><img src=”https://i.bksn.se/s/662/y55799421e51e5m.gif” width=”320″ height=”50″></a>
2) Using Bucksense tracking with the ad server dynamically directing to the destination URL
This solution is typically used when the content of the ad tag is dynamic (a rotating catalog of products) and the destination URL of the click needs to lead to the purchase page of the product shown in the banner.
This result is obtained by passing the ADSERVER CLICK MACRO right after the %%CLICK_URL%% in the ADTAG.
This allows Bucksense to receive the destination url after the CLICK_URL MACRO and making a 302 redirect.
var rnd = window.rnd || Math.floor(Math.random()*10e6);
var pid207299 = window.pid207299 || rnd;
var plc207299 = window.plc207299 || 0;
var abkw = window.abkw || ”;
var absrc = ‘http://ab168152.adbutler-luxon.com/adserve/;ID=168152;size=320×50;setID=207299;type=js;
3) Using a 3rd party tracking system
If you want your own ad server to handle the redirection of the click, but still want to have clicks recorded on the Bucksense platform, you can do so by adding the %%CLICK_TRACKER%% or %%CLICK_TRACKER_ENC%% macros to your ad tag. These macros do not have any 302 redirect logic and their only job is to receive the notification of the click.