Offers refer in general to products, services or specific brands. For example, an offer could refer to a product for sale on an E-tailer site (i.e., a book on Amazon site). Offers contain the basic information that is needed to set up the campaigns attached to them and track their performance.

Bucksense allows marketers to set up and track mobile and desktop campaigns. Defining the type of offer (web, mobile web or web responsive) not only helps you to classify your offers, but also determines the specific campaign settings that are directly tied to the offer type you have chosen.
For instance, Carrier targeting will be only available for campaigns associated to Mobile Offers.

Web, Mobile Web and Web Responsive Offers

1. Click Offers&Campaigns tab and select from the dropdown menu Add Offer.


2. Select the Advertiser and Offer Type: Web, Mobile Web or Web Responsive (Desktop or Mobile). If any advertiser has been created yet for this offer, you can add a new one from Advertiser Management.

3. Name your Offer and add the Landing Page URL. Landing Page Url should be the tracking link for your campaigns or one of your tracking links. How to add additional Landing Pages URL/ Tracking Links is explained below.

4. Choose the Conversion Tracking Method you want to implement in your campaigns: iFrame pixel, Image pixel and/or Server Postback. This is how the conversion notification will be communicated to Bucksense platform. To learn more about Tracking please click here.

Once you have saved this information, new sections related to the Offer Details and advanced tracking will appear to be edited.

Basic Settings

Offer Detail

Set a start date and an end date (optional) for your Offer, and select a reference Timezone from the dropdown menu.
Cap Settings Daily and/or Total for Impressions, Clicks and Budget can be added in the related fields.

  • Impressions: this is the maximum number of Daily/Total ad impressions that are allowed to be served for your Offer
  • Clicks: it defines the maximum number of Daily/Total clicks for your Offer
  • Budget: set the Daily/Total budget for your Offer

The campaign(s) associated with your offer will be paused as soon as one of the Offer cap is reached.
Please note that if you also set cap(s) in campaign settings (see here), the campaign will be paused when the lowest cap among the ones which have been set is reached.

Example 1. You added an Impression Total cap of 20000 to Offer settings. The associated campaigns (A and B) have 7000 and 8000 Impressions Total caps respectively.
The campaigns will be paused as soon as the 7000 and 8000 impressions will be delivered in the campaigns.

Example 2. You added a Click Daily cap of 20000 to the Offer settings. The associated campaigns (A and B) have respectively 25000 and 30000 Click Daily caps.
The campaigns will be paused as soon as a total of 20000 clicks will be delivered in the campaigns (regardless of the distribution between the campaigns).


Events allow you to track additional user’s interactions within Advertiser’s site. In this section, you can create custom events associated to the offer and see the events that belong to the advertiser.
To create events at the Advertiser’s level, please click on Advertiser Management.
For further details on Event Tracking, read here How to track multiple postback Events article.


This section lists all campaigns tied to the offer that have been created.
You can access them from here or on Campaign List below Offers/Campaigns Tab.

You can easily check and edit: the Status, the End Date and the caps of the Impressions, Clicks and Budget of your campaign(s).
Clicking on a campaign name to access the campaign settings.

Advanced Tracking Settings

Additional URLS

In this section, you will able to include all the URLs that can be used as Tracking Links/ Landing pages URLS in the campaigns that belong to this offer.

  1. Go to Additional URLS section and click on Add more URLs to your Offer.
  2. Name this new Landing Page URL in a way that helps you to search and identify it easily for campaign setup and report analysis.
  3. Enter the URL, select Status Active and Save.
  4. Hit Add Row button to include more additional URLS 

Outbound Conversion Notification

Here you can add Publisher’s pixels specifically created for this offer or import an existing pixel from another offer. This second option makes much easier tracking implementation when the same pixel can be applied to multiple offers.

  1. Go to Outbound Conversion Notification section and click Add more Pixels to your Offer.
  2. Select Status Active and name your Pixel.
  3. Choose the Publisher associated to this pixel.
  4. Select your Pixel Type (iFrame, image Pixel or Postback Tracking) and enter the Pixel code. As explained above the parameter indicated by the Publisher must be replaced with Bucksense Macro {click_token}.

For offers run by multiples publishers that need a specific pixel for each of them, hit Create New Pixel button to add more.

If the pixel for this offer is already live in another offer, hit Add pixel from an existing offer button and select the offer from where you want to add the pixel. This option makes much easier tracking implementation when the same pixel can be applied to multiple offers.

Tracking URL

Tracking URL /Link is the mean that lets Bucksense attribute traffic from different Publishers and track clicks, conversions and other user’s information (country, device, etc.). In this section you can create tracking links to be used for the campaigns that each publisher serves. Learn more on How to create Tracking URLS article.

Conversion Tracking

In Conversion Tracking you can select the conversion event for the offer: default conversion event or any of the offer events set up in Events section. Once selected the conversion event, you can generate the Offer-based Pixel that you need to implement in Advertiser’s system or site to track conversions when a Global Pixel is not supported.
Our Guide for Conversion Tracking provides more information on Pixel implementation in Advertiser’s system.

Offer URL A/B Testing

Offer URL Rotators help you to test multiple landing pages at the same time to find out the best performing ones and enhance campaign results.
Learn more about how Offer URL Rotator works here.


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