How to create Native Campaigns
First of all you need to setup your Native ad Units (see here how)
Once you have added your Native ad Units, you can create your Native campaign
1. Click Offer/Campaigns Tab and select Add Campaign from the dropdown menu. Name your campaign and select the offer that it belongs to or hit New Offer Button if any offer has been created for this campaign yet. Choose the Campaign Type: Native
Choose the Type of Device (Desktop, Mobile or Connected TV), the Inventory (All Open RTB Ad Exchanges or Double Click Ad Exchange) and the Type of Auction (Open Auction or Private Marketplaces).
2. Enter the Top Level Domain (primary level of your site URL ) and the Start Date.
Then choose the campaign’s URL type from one of the following three options:
- Landing Page URL: this is the default URL that you previously set up at the offer level
- Additional URLs: this is the list of additional URLs (landing pages, web pages, etc), which you previously added at the offer level
- A/B testing URL: a subset of URLs, taken from the additional URLs list, that will be rotated in the campaign
Then select the type of traffic source (for mobile campaigns): App and/or site and device type.
Traffic with Device IDs only (enabled by default): it allows you to target your mobile campaigns only on the Exchanges that provide inventory with the device ID.
This option is selected by default to ensure you high ad quality standard. Disable it if you want to reach higher volumes of traffic
The Ad Position option allows you to set a specific target for the position of your ads.
First of all choose one of the 3 following options:
- Everything: select this option to palce your ads everywhere across the page
- Above the fold: select this option in case you want to place your ads on top on a page
- Below the fold: choose this option to place your ads at the bottom of a page. The users will need to scroll down the page to view your banners
Please note that the Ad Position option is only present on limited sizes within the inventory pool. Selecting the above or below the fold filter, will limit the campaign results.
4. Click Connection Type & OS and select Let me Choose if you want to pick up specific Operating Systems and/or Carriers (for Mobile Campaigns). In case you do not wish to receive WiFi traffic, disable this option and select the specific carrier/s
5. Click Ad Units and choose the Native Type you want use in your campaign between: Content Wall, App Wall, News Feed, Chat List, Carousel and Content Stream.
By default, all the Native Ads layouts are selected.
If you want create a new Ad Unit click on Create New button (see here how)
6. Click Budget & Spend Type and choose between Manual (Flat CPM) or Optimized (Dynamic CPM). Bucksense suggests that advertisers choose the Optimized option to let Bucksense Smart Algorithm automatically adjust campaign CPM to reach the CPA goal.
OPTIMIZED: select your Optimization Basis (CPC or CPL/CPI/CPA), enter your Optimization Goal, your Budget Type (capped or unlimited, the Total Campaign Budget, the Daily Cap and the Pace (spend as fast as possible or spend evenly throughout the day).
You can also set an Impression Cap and/or a Click Cap (Daily or Total):
- Impression Cap: This is the maximum number of Daily/Total ad impressions that can be served.
For example, if you set a Daily impression cap of 20,000 then no more than 20,000 impressions can be served per day.
Minimum value that can be set is 1000.
- Click Cap: This defines the maximum number of Daily/Total clicks for your campaign.
For example, if you set a Total click cap of 5000, your campaign will not exceed this number.
Minimum value that can be set is 100.
The campaign will be paused as soon as a cap, for Impression and/or Click, have been delivered (if you set a total cap for both: Impressions and Clicks, the campaign will be paused when either one of the two reaches the total limit).
Please note that if you have set one or more caps (Impression, Click, Budget) at the Offer level, your campaign will be paused as soon as the lowest cap among those set is reached (see more about Offer caps here)
If you have chosen MANUAL, you will have to optimize your campaign manually and you would not be using our smart algorithm for optimization.
You need to set up: a CPM App/Site target, your Budget Type (Capped or Unlimited), the Total Campaign Budget, a Daily Cap and the Pace (spend as fast as possible or spend evenly throughout the day).
You can also set a daily Impression Cap and/or Click Cap (see above).
Bucksense helps you to find an estimated CPM starting value by suggesting CPM values.
These suggested CPM values are available for both In-App and Site (depending on your campaign’s Supply Settings ). These should be considered as “startup” values to access the auctions and are based on matching your campaign settings to the inventory data.
On the left side of the Budget & Spend Type section (available for Manual option), you will find two very useful links: Impressions available and Opportunities.
The Impressions available tab provides a funnel chart showing how the available inventory decreases with the targeting settings you entered.
Opportunities tab is an useful chart to check once your campaign is live.
It gives you suggestions about how to increase your CPM in order to increase the number of auctions where your campaign can participate (bids opportunities).
Read more about these charts here
If you have set an End Date, you can enable the Daily Cap Adjustment in order to get an automatic adjustment of the campaign caps.
The daily cap is recalculated and it will be based on the total cap and the days missing.
7. You are done! Now Click Activate to submit your campaign.