How to run Rewarded Video ads

What are rewarded video ads? Rewarded video ads are unskippable, short video ads (usually 15-30 seconds long) which give users  rewards ( in-app currency, premium content, gifts, game coins, etc) upon video completion. Rewarded video ads are used primarily in gaming apps but can be perfectly adapted to most genres. Rewarded video campaigns are considered […]

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Video Creatives

In this section we describe how you can create and edit video creatives to use in your campaigns. Follow these steps to add video Creatives on Bucksense: Select Video on the Creatives Tab Click on to add a video Select one of the following video ad campaign types: VAST Tag URL, VAST xml, Video Upload […]

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How to create Video Campaigns

Driving engagement and brand awareness requires a compelling message with creative elements. Bucksense in-banner and in-stream videos expand the creative capabilities of standard banners to help marketers achieve their branding goals and performance KPIs. Storytelling capabilities and dynamic elements of this format allow for a more appealing ad experience that leads to higher engagement rates. […]

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How to run Connected TV Campaigns

Connected TV (CTV) is a television with an inbuilt Internet functionality (IPTV/Smart TV) whose content is being consumed via apps or platforms (e.g. YouTube, Netflix, Amazon Prime Video), or via a TV which is connected to the Internet through devices, such as game consoles, Google Chromecast, Apple TV etc. The CTVs are experiencing a rapid […]

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Carrier IDs

Bucksense Macros allow you to get useful information about how your ads are served in your campaigns. If you are running Ad Tag or Video campaigns on mobile devices, and, you want to pass data about user’s carrier to our system, you can easily do it, by adding the following additional Macro: %%CARRIER_ID%% This parameter needs […]

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Bulk Upload

Bulk Upload feature allows you to upload a zip file of images and/or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet. Follow these steps to upload creatives through the Bulk Upload feature in Bucksense console: Click Creatives tab […]

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Optimization Rules

Optimization Rules allow you to create specific exceptions to your bids in order to increase impressions that are performing towards your KPI and to decrease/eliminate those that are not. Rules can be created to optimize campaigns beyond targeting inventory that work well, identifying placements that perform but at the same time are the best cost […]

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Bucksense Creative Policies

The following Policies describe Bucksense’s ad-quality standards, in order to provide guidance on the appropriateness of the content and behaviour of ads delivered through our DSP. Since different supply partners have different policies, Bucksense has a centralized set of rules that are incorporated into our system to ensure that users have a positive user experience […]

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How to track multiple Postback Events

The Bucksense platform enables users to track multiple post conversion events and to create custom events. Events are any relevant user interactions with the content that is measurable, for example downloads, in-app ad views, video plays, etc. Custom events can be created at the advertiser, offer or app level. For example, to create an event […]

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