Intro 00:00 Add funds 00:49 Manage Advertiser 01:15 Add an Offer 01:48 Setup your Campaign 02:55 Create a List 05:04 Real Time Reports 05:37 Welcome to Bucksense, your partner in media buying via Real time bidding. We are connected to the main Ad Exchanges for mobile and desktop. And enable you to create a variety […]
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How clicks are tracked in case of Ad Tags
Ad Tags: How do they work? An Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. This code is set up via the advertiser’s ad server to tell the browser or app how to display the ad from the URL provided. […]
SSL compliance
What is SSL? SSL (Secure Sockets Layer) is the standard security technology that establishes an encrypted link between a web server and a client in order to ensure that all data passed between them is private and integral. Most publishers and programmatic ad exchanges are currently transitioning to secure connections and transactions. This means that […]
Mobile Advertising Glossary
If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin! We feel it, we know it, we were […]
Media Planner
The planner report allows you to view impressions and traffic data that you will need to optimize your campaigns and reach your targets. Follow these steps to access the planner section: Select Media Planner from Prospecting Tab The Media Planner gives an overview on the distribution of impressions worldwide. Countries currently with a large volume […]
VAST: What is it? What are my options if I cannot support it?
VAST (Video Ad Serving Template) is the standard XML communication schema between Ad Servers and Publisher sites/Apps. Designed by the IAB, this framework facilities Video Ad Serving and Tracking. Review IAB Vast Specifications to verify that your video VAST Tag or XML are compliant with this standard and can be uploaded to our platform. When your […]
Exchanges: how do they work? How can I target them?
An Ad Exchange is a technology platform that facilitates the exchange of supply (advertisers) and demand (publishers) for the buying and selling of advertising inventory. The ad exchanges operate in the world of programmatic buying and selling, using real time bids (RTB), similar to how trading platforms are used in stock markets. The purchase of […]
How to add a campaign
First things first: 1. Add funds to your account 2. Top up your Advertiser’s Amount Bag. In Advertiser Management you will be able to assign funds to your Advertiser and create new ones associated to your account. *Note for agencies. In Advertiser Management section, you can also set specific margins for each of your clients. Create […]
Optimization
Budget & Spend type: Manual vs. Optimized The Budget & Spend Type section of Bucksense console allows you to choose between 2 spend modes for your campaigns: Manual or Optimized. Manual This is the maximum CPM that you are willing to bid through Bucksense for this campaign. On mobile campaigns, you can set the maximum […]
Native Ads
Native ads go further than traditional media units providing an in-content experience that generates better user responses. Bucksense is connected to the major sources of native traffic and our formats integrate seamlessly into the content of Apps. We offer a wide variety of Native Ads Layouts to effectively engage your audience. See below some examples […]