Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level. How does it work? Based on the creative type, you can set the following additional details for each creative you upload to the Bucksense console: Language Click Url/Email/SMS/Call […]
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Bucksense Creative Policies
The following Policies describe Bucksense’s ad-quality standards, in order to provide guidance on the appropriateness of the content and behaviour of ads delivered through our DSP. Since different supply partners have different policies, Bucksense has a centralized set of rules that are incorporated into our system to ensure that users have a positive user experience […]
How to track multiple Postback Events
The Bucksense platform enables users to track multiple post conversion events and to create custom events. Events are any relevant user interactions with the content that is measurable, for example downloads, in-app ad views, video plays, etc. Custom events can be created at the advertiser, offer or app level. For example, to create an event […]
Web Retargeting Campaigns
How to run a Web Retargeting Campaign Retargeting is a highly effective form of online advertising that brings website visitors, who didn’t convert, back to your site by showing them personalized retargeting ads. The following post explains the basics of how web retargeting campaigns work: Retargeting campaigns can be set up directly from the Bucksense […]
Bid Opportunities Report
The Bucksense Bid Opportunities Report provides real-time data on your campaign bids. You can check how your bids are performing and also get useful information on why your bids may have not have participated in certain available auctions. How to view Bid Opportunities Report Click on the Reports tab and select Real Time Reports Choose […]
View Through Attribution and Impression Tracking
Tracking clicks and conversions is critical for measuring the performance of your ad campaigns and optimizing spend. But that alone is not enough. To have a complete view of the total effectiveness of your ad campaigns you need to measure ‘View Through Attribution’. ViewThrough Attribution (VTA) enables a conversion to be rewarded to the specific […]
How to set up a Private Marketplace
Private Marketplace Deals are invitation only, Advertiser-to-Publisher programmatic purchases of specific and transparent inventory. Before the bid, buyers know the placements, channels and the type of data targeted. The inventory transaction takes place inside an auction environment but unlike open auctions, the terms of the deal are pre-negotiated between buyer and seller. and A unique […]
Bucksense Impression & Click Macros
In the following lists, you can find all the Impression and Click macros supported in Bucksense console. CLICK URL Click URL Macros are special variables that can be added, when you create a new offer, into the click URL of an ad that is running on Bucksense console. Every time an user clicks on your […]
Fight Fraud and Malicious Advertisers with Bucksense
Programmatic fraud and malicious behaviour has increased significantly in recent years. Because of this, Bucksense is dedicated towards providing high quality standards for our customers, taking care of publisher spaces and ensuring user safety. We closely monitor all our clients steps, from account creation, to creative approval to the launch and execution of campaigns. We […]
Bucksense Console Training
Welcome to Bucksense, your partner in media buying via Real time bidding. We are connected to the main Ad Exchanges for mobile and desktop. And enable you to create a variety of campaigns using Display ads, Native, video and ad tags. There are no commitments to start: no minimum, monthly fees or set-up fees. To […]