Why it’s important to implement a conversion pixel? A conversion pixel is a piece of code that records the consumer interaction set as marketing goal on the advertiser’s site, for example a purchase on an e-commerce site. Bucksense smart algorithm is designed to optimize your Bidding Strategy, taking as main criteria your conversion goal: sales, […]
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What’s the average CPM?
Average CPM’s depend vastly for each country across different exchange partners. Prices vary also by the type of inventory and size. For example, 320×50 banners, 300×250 banners, native ad traffic and video ad traffic will all have different pricing. Keep in mind that prices are subject to constant change from the marketplace. Bucksense traffic is purely sold […]
What traffic does Bucksense have?
As the the programmatic platform for agile marketers, Bucksense taps into more than 50 of the most important ad exchanges globally in order to make their publishers’ inventory available to our customers. This inventory can be purchased via ad campaigns set in the Bucksense console through Open auctions or Private Market Place (PMP) deals. You […]
Advanced Targeting
Bucksense advance technology is fully scalable and flexible to meet every marketer’s requirements, from those who want to target broad audiences to the advertisers that need to apply multiple targeting parameters to reach very specific users. Advance targeting settings allow you to reach more precisely your right users where and when they are more likely […]