Category: Tracking

What is the Identifier for Vendor (IDFV)? The Identifier for Vendors (IDFV) is a unique code assigned to all apps by one developer and it is shared across all apps by that developer account on user’s device. The IDFV value is the same for apps from the same developer running on the same device. A […]

In order to ensure you track successfully with Bucksense, Bucksense must have the ability to know and attribute a conversion that was generated as a result of the traffic sent to your website or app. Conversion events vary by business but usually are one of the following: Lead Sale Subscription Email opt-in Installation In-app purchase […]

If you are using the Pixel (Image or iFrame) as tracking method for your campaigns, and, you are also tracking the conversion on Google Analytics, you could see differences between the Bucksense and Google Analytics reports. This is dued to the fact that the two platforms use different reporting criteria that can generate some discrepancy. […]

Bucksense Macros allow you to get useful information about how your ads are served in your campaigns. If you are running Ad Tag or Video campaigns on mobile devices, and, you want to pass data about user’s carrier to our system, you can easily do it, by adding the following additional Macro: %%CARRIER_ID%% This parameter needs […]

If you are hosting your Ad Tag creatives on a 3rd party Ad server, you have the ability to track impressions, clicks and conversions in Bucksense console. This way you will be able to check the performance and effectiveness of your campaigns thanks to our real time reports. See here how to insert the provided Bucksense […]

When you make the conversion call to the Bucksense platform, you could receive one of the following errors, labeled with an error code detailing the problem: STATUS CODE REASON CODE DESCRIPTION 2 5 Conversion already performed 2 6 Request is not Server to server (target: aff_lsr.php) 3 2 Offer id impossible to retrieve (target : […]

Tracking clicks and impressions for an ad campaign is vital for measuring performance and effectiveness. Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are hosting your creatives on a 3rd party Ad server. To set up Bucksense tracking, you simply need to insert the provided Bucksense […]

The Bucksense platform enables users to track multiple post conversion events and to create custom events. Events are any relevant user interactions with the content that is measurable, for example downloads, in-app ad views, video plays, etc. Custom events can be created at the advertiser, offer or app level. For example, to create an event […]

Viewability is an online advertising metric, that tracks only the impressions that are actually seen by users. For example, if an ad in your campaign is loaded at the bottom of a web page, and the user doesn’t scroll far enough to see it, that impression will be considered as ‘not viewable’. To apply Viewability […]

Tracking clicks and conversions is critical for measuring the performance of your ad campaigns and optimizing spend. But that alone is not enough. To have a complete view of the total effectiveness of your ad campaigns you need to measure ‘View Through Attribution’. ViewThrough Attribution (VTA) enables a conversion to be rewarded to the specific […]