Category: Campaigns

Bucksense provides the advertisers with a feature within the campaign list section which allows to edit settings in more than one campaign at the same time: Bulk Actions. This feature helps the advertisers to save time by simultaneously updating multiple items in one campaign, or across multiple campaigns. The campaign settings that can be edited […]

Connected TV (CTV) is a television with an inbuilt Internet functionality (IPTV/Smart TV) whose content is being consumed via apps or platforms (e.g. YouTube, Netflix, Amazon Prime Video), or via a TV which is connected to the Internet through devices, such as game consoles, Google Chromecast, Apple TV etc. The CTVs are experiencing a rapid […]

First of all you need to setup your Responsive ad units (see here how). Once you have added your Responsive ad Units, you need to contact your Account manager to enable the Responsive Ads, then you can create your Responsive ads campaign, by following these steps: Click Offer/Campaigns and select Add Campaign from the dropdown […]

How to run a Web Retargeting Campaign Retargeting is a highly effective form of online advertising that brings website visitors, who didn’t convert, back to your site by showing them personalized retargeting ads. The following post explains the basics of how web retargeting campaigns work: Retargeting campaigns can be set up directly from the Bucksense […]

How to create Native Campaigns First of all you need to setup your Native ad Units (see here how) Once you have added your Native ad Units, you can create your Native campaign 1. Click Offer/Campaigns Tab and select Add Campaign from the dropdown menu. Name your campaign and select the offer that it belongs […]

What are rewarded video ads? Rewarded video ads are unskippable, short video ads (usually 15-30 seconds long) which give users  rewards ( in-app currency, premium content, gifts, game coins, etc) upon video completion. Rewarded video ads are used primarily in gaming apps but can be perfectly adapted to most genres. Rewarded video campaigns are considered […]

Private Marketplace Deals are invitation only, Advertiser-to-Publisher programmatic purchases of specific and transparent inventory. Before the bid, buyers know the placements, channels and the type of data targeted. The inventory transaction takes place inside an auction environment but unlike open auctions, the terms of the deal are pre-negotiated between buyer and seller. and A unique […]

Driving engagement and brand awareness requires a compelling message with creative elements. Bucksense in-banner and in-stream videos expand the creative capabilities of standard banners to help marketers achieve their branding goals and performance KPIs. Storytelling capabilities and dynamic elements of this format allow for a more appealing ad experience that leads to higher engagement rates. […]