If you are hosting your Ad Tag creatives on a 3rd party Ad server, you have the ability to track impressions, clicks and conversions in Bucksense console. This way you will be able to check the performance and effectiveness of your campaigns thanks to our real time reports. See here how to insert the provided Bucksense […]
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Ad Tags: how to insert Click Tracking and Cache Buster Macros in main Ad Servers
Tracking clicks and impressions for an ad campaign is vital for measuring performance and effectiveness. Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are hosting your creatives on a 3rd party Ad server. To set up Bucksense tracking, you simply need to insert the provided Bucksense […]
How clicks are tracked in case of Ad Tags
Ad Tags: How do they work? An Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. This code is set up via the advertiser’s ad server to tell the browser or app how to display the ad from the URL provided. […]
Ad Tags
To set up and use Ad Tags this feature needs to be enabled first. If you cannot access Ad tags from Add New Campaign section or below Creatives Tab, contact your Account Manager. See here the Bucksense Ad-quality rules in using Ad Tags. Complete the following steps to run Ad Tags campaigns: 1. Add a new […]
Bulk Upload
Bulk Upload feature allows you to upload a zip file of images and/or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet. Follow these steps to upload creatives through the Bulk Upload feature in Bucksense console: Click Creatives tab […]
Fight Fraud and Malicious Advertisers with Bucksense
Programmatic fraud and malicious behaviour has increased significantly in recent years. Because of this, Bucksense is dedicated towards providing high quality standards for our customers, taking care of publisher spaces and ensuring user safety. We closely monitor all our clients steps, from account creation, to creative approval to the launch and execution of campaigns. We […]
Mobile Advertising Glossary
If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin! We feel it, we know it, we were […]
Identifier for Vendor Macro
What is the Identifier for Vendor (IDFV)? The Identifier for Vendors (IDFV) is a unique code assigned to all apps by one developer and it is shared across all apps by that developer account on user’s device. The IDFV value is the same for apps from the same developer running on the same device. A […]
Creative Attributes
Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level. How does it work? Based on the creative type, you can set the following additional details for each creative you upload to the Bucksense console: Language Click Url/Email/SMS/Call […]
Bucksense Console Training
Welcome to Bucksense, your partner in media buying via Real time bidding. We are connected to the main Ad Exchanges for mobile and desktop. And enable you to create a variety of campaigns using Display ads, Native, video and ad tags. There are no commitments to start: no minimum, monthly fees or set-up fees. To […]