Category: Targeting

Bucksense Audience Targeting This tutorial will drive you to the new Bucksense Audience Tool, our new solution that will lead your campaign to target the right users at best. Bucksense Audience is a step further, compared to the standard targeting method; collected through technology, we can offer more than 100 data providers 100% certified like […]

A successful strategy aiming to improve campaign effectiveness begins by collecting data on what users ‘do’ when interacting with your creatives, and so use these data to build audiences made up of groups of users that interact in the same way in a specific campaign. Bucksense provides you with an easy to set, but very […]

(Premium Feature: ask to your Account Manager for more info) Bucksense allows you to create Audiences based on how users interact with your creatives or how high their conversion intent is. You can build an audience based on a Campaign event, such as an impression delivered, a banner clicked or a conversion generated. Then, easily […]

In digital advertising world, Geo-Targeting is one of the most important strategy that an advertiser can make to ensure that its ad campaigns reach the right audience in the right place. This represents an opportunity for advertisers and brands to personalise their messages to users based on their current location, and, show different messages to […]

A key fundamental to any successful retargeting campaign is ensuring that you retarget the right users. Know who to target and what to target them with is the key fundamental to any successful retargeting Bucksense allows you to easily create Audiences for Site users based on their browsing behaviour You will have to assign the audience […]

A key fundamental to any successful campaign is ensuring that you target the right users. Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and […]

Bucksense custom targeting allows you to create and manage Lists so you can target audiences that you know are likely to convert. How to create Lists Follow these steps to create a new List: Click on Black/White List below Data tab Click on to add a List Select an Advertiser, add a List Name and Select […]

Bucksense Report provides a detailed view of your campaign performance for every placement dimension, from site domain to placement name or App (App Bundle). In Campaign Reports you can compare and analyze campaign numbers per placement and also add them directly to custom white and blacklists. Custom Lists allow you to blacklist placements that are […]

Bucksense advance technology is fully scalable and flexible to meet every marketer’s requirements, from those who want to target broad audiences to the advertisers that need to apply multiple targeting parameters to reach very specific users. Advance targeting settings allow you to reach more precisely your right users where and when they are more likely […]