Category: Optimization and Testing

Looking for a refined tool to blow past your business goals? Bucksense’s proprietary Algorithm allows you to optimize your ad campaigns based on your own KPIs. The new Bucksense Optimizer has been conceived to evaluate and analyze the performance of multiple campaign variables, and so adjust the CPM to reach the goal. How the Bucksense […]

Optimization Rules allow you to create specific exceptions to your bids in order to increase impressions that are performing towards your KPI and to decrease/eliminate those that are not. Rules can be created to optimize campaigns beyond targeting inventory that work well, identifying placements that perform but at the same time are the best cost […]

Run manually optimized campaigns for more precise bidding, directly from the Bucksense console. If you have chosen a manual spend type and your campaign has a fixed CPM setting, you can fine tune your bid on individual segments such as: Exchange, Placement ID, City, OS, Device Maker and Device Model. Follow these steps to set […]

Budget & Spend type: Manual vs. Optimized The Budget & Spend Type section of Bucksense console allows you to choose between 2 spend modes for your campaigns: Manual or Optimized. Manual This is the maximum CPM that you are willing to bid through Bucksense for this campaign. On mobile campaigns, you can set the maximum […]

Offer URL Rotators help you to test multiple landing pages at the same time to find out best performing ones and enhance campaign results. This feature allows you to put together a set of landing pages to be used in rotation and define the rotate weight of each one. Follow these steps to set up […]

The Bucksense Clone campaign feature enables you to easily make copies of campaigns that you’ve already set up. Our platform lets you choose among the settings you want to duplicate and edit them before activating your campaign.  Aside from making the campaign creation process quicker, this feature is very helpful to generate volume and optimize […]