Web Retargeting Campaigns

How to run a Web Retargeting Campaign Retargeting is a highly effective form of online advertising that brings website visitors, who didn’t convert, back to your site by showing them personalized retargeting ads. The following post explains the basics of how web retargeting campaigns work: Retargeting campaigns can be set up directly from the Bucksense […]

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Third party Audiences

A key fundamental to any successful campaign is ensuring that you target the right users. Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and […]

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How to set up a Private Marketplace

Private Marketplace Deals are invitation only, Advertiser-to-Publisher programmatic purchases of specific and transparent inventory. Before the bid, buyers know the placements, channels and the type of data targeted. The inventory transaction takes place inside an auction environment but unlike open auctions, the terms of the deal are pre-negotiated between buyer and seller. and A unique […]

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Bucksense Console Training

Welcome to Bucksense, your partner in media buying via Real time bidding. We are connected to the main Ad Exchanges for mobile and desktop. And enable you to create a variety of campaigns using Display ads, Native, video and ad tags. There are no commitments to start: no minimum, monthly fees or set-up fees. To […]

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Bucksense Console Training

Intro 00:00 Add funds 00:49 Manage Advertiser 01:15 Add an Offer 01:48 Setup your Campaign 02:55 Create a List 05:04 Real Time Reports 05:37 Welcome to Bucksense, your partner in media buying via Real time bidding. We are connected to the main Ad Exchanges for mobile and desktop. And enable you to create a variety […]

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Mobile Advertising Glossary

If you are new to the mobile advertising scene, or do some dabbling here and there, it’s tough wrapping your head around all the technical terminology like “attribution”, “programmatic, “interstitial” and endless abbreviations like CPA, CPC, DSP, SSP, API – it’s enough to make your head spin! We feel it, we know it, we were […]

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Microbidding

Run manually optimized campaigns for more precise bidding, directly from the Bucksense console. If you have chosen a manual spend type and your campaign has a fixed CPM setting, you can fine tune your bid on individual segments such as: Exchange, Placement ID, City, OS, Device Maker and Device Model. Follow these steps to set […]

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How to add a campaign

First things first: 1. Add funds to your account 2. Top up your Advertiser’s Amount Bag. In Advertiser Management you will be able to assign funds to your Advertiser and create new ones associated to your account. *Note for agencies. In Advertiser Management section, you can also set specific margins for each of your clients. Create […]

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Audit Status

Bucksense reviews all creatives to make sure they meet the requirements of our supply partners. You can check the audit status of your standard creatives and native ad units in the console. Select Native or Banner from Creatives tab You will see the full list of all the creatives you have uploaded. In the Status Audit […]

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Advanced Targeting

Bucksense advance technology is fully scalable and flexible to meet every marketer’s requirements, from those who want to target broad audiences to the advertisers that need to apply multiple targeting parameters to reach very specific users. Advance targeting settings allow you to reach more precisely your right users where and when they are more likely […]

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