Category: FAQ

Optimization tips As main optimization advice, Bucksense recommends select Spend Type Optimized for your campaigns.  If you choose this option you will need to let your campaign run at least 72 hours. Our advanced algorithm learns from data collected and uses it to optimize your campaigns based best performance combination of variables. That being said, […]

What is SSL? SSL (Secure Sockets Layer) is the standard security technology that establishes an encrypted link between a web server and a client in order to ensure that all data passed between them is private and integral. Most publishers and programmatic ad exchanges are currently transitioning to secure connections and transactions. This means that […]

VAST (Video Ad Serving Template) is the standard XML communication schema between Ad Servers and Publisher sites/Apps. Designed by the IAB, this framework facilities Video Ad Serving and Tracking. Review IAB Vast Specifications to verify that your video VAST Tag or XML are compliant with this standard and can be uploaded to our platform. When your […]

In-stream, Out-stream and in-banner are the three major types of video ads in digital advertising. In-banner video ads are a form of out-stream. They essentially are banners with videos embedded in them. They are usually available on a wide range of placements. In-stream video ads are within the video player itself and are injected into […]

Bucksense Reports give you real-time data on your campaign parameters. They can be fully customized so that you receive specific and informed insights on how to optimize performance. All the Reports can be exported from the console via email. Reports can be sent automatically by selecting the range and the frequency (hourly, daily, weekly, or […]

An Ad Exchange is a technology platform that facilitates the exchange of supply (advertisers) and demand (publishers) for the buying and selling of advertising inventory. The ad exchanges operate in the world of programmatic buying and selling, using real time bids (RTB), similar to how trading platforms are used in stock markets. The purchase of […]

The Bids column is displaying the amount of impressions that your specific campaign is bidding on and that also matches your campaign targeting criteria. Bids take into consideration different factors, including the geo-region you are targeting, banner sizes, contextual, audience and  device targeting, and any other filter you could have applied to a campaign. The […]

Before campaigns can run on the Bucksense DSP they must go through a creative ad approval process, which is handled on a first-come, first-serve basis. Our Ad Creative team reviews all submitted campaigns, to ensure the ads within those campaigns comply with Bucksense’s creative guidelines.  During the review process, ads are also attributed to various […]

Some general information on the key factors that are going to limit a campaign’s initial traffic: 1) Available Impressions:  Is there any traffic available in your target geo?  Use our Inventory Tool to make sure the targeting you wish to have for your campaign has enough traffic available. For example, if you’re targeting Mexico banner size 300×50– you […]

Average CPM’s  depend vastly for each country across different exchange partners. Prices vary also by the type of inventory and size. For example, 320×50 banners, 300×250 banners, native ad traffic and video ad traffic will all have different pricing. Keep in mind that prices are subject to constant change from the marketplace. Bucksense traffic is purely sold […]