Category: Brand Safety and Anti-Fraud tools

The Authorized Digital Sellers or ads.txt file is a new tool, promoted by the IAB, that aims to put a stop to fraud and prevent unauthorized inventory sales. Ads.txt increases transparency in the programmatic advertising ecosystem (see here more info). Thanks to this new tool, publishers can publicly declare which ad exchanges are authorized to […]

What is Ad Fraud? Ad Fraud is the practice of driving impressions that will never be seen by a real person. Fraudulent publishers and some networks use bots and other tactics to get paid on clicks that never happened, or ads served that were not viewable. For example, a website could use bots to automatically […]

Programmatic fraud and malicious behaviour has increased significantly in recent years. Because of this, Bucksense is dedicated towards providing high quality standards for our customers, taking care of publisher spaces and ensuring user safety. We closely monitor all our clients steps, from account creation, to creative approval to the launch and execution of campaigns. We […]

Fraudulent activities can be aimed to manipulate conversion tracking, simulating IP addresses of conversion requests. To prevent fraudulent conversions, Bucksense allows you to set up predefined safe IPs validated by the Advertiser’s Tracking provider. Only when Postback pixel fires from the IP addresses listed in Tracking Provider, our system counts a conversion. Likewise, all conversion […]