VAST (Video Ad Serving Template) is the standard XML communication schema between Ad Servers and Publisher sites/Apps. Designed by the IAB, this framework facilities Video Ad Serving and Tracking.
Review IAB Vast Specifications to verify that your video VAST Tag or XML are compliant with this standard and can be uploaded to our platform.
When your campaign needs to play a video ad in a video player, the video player sends a request to a VAST ad server. The ad server responds with a VAST data structure that includes information about the video to be played such as: ad size, duration, skip etc.Bucksense supports VAST 1.0 2.0 3.0.
If you do not have the ability to generate a VAST URL or XML, no worries! You can easily upload your videos to Bucksense and we will serve them for you.